I'm actually excited for this year's release.

So I've been hard at work, designing and really taking it slower than before. Instead of cranking out like 30 designs a day like I used to, I'm more cranking 1 or 2 every 3 days or so. I'm really taking the time out and looking at what direction I want my line to be, and what message am I trying to send with each piece.

I'm no longer doing the whole "well, this idea is dope, so I'm a design it!" no it's more so "well, my brand stands for this, it means that, so I'm going to design and build each design accordingly". I'm doing it right.

I was talking to my brother about the folks I used to deal with. I was telling him about how they were always just rushing their processes trying to get a quick buck. But to me, and I'm sure I'm atleast 80% right, a quick buck doesn't have any lasting power. I mean yeah, you'll make money for a certain time period, but you're not going to have a company bringing in good revenue consistently if you're all about the quick buck.

I'm not about the quick buck, I'm all about creating a brand, that will be consistent and one that will always strive to bring new stuff to the table. I mean, I hope to bring in 6 digits a year consistently. You don't get there going the "quick buck" route. Atleast that's how I feel. But it still isn't an excuse to be slow on things, because even though I'm taking my time this time around, I still want to get back in the market as soon as humanly possible. I will for sure have to spend some serious $$$ to do it, but fuck it, I'm going all out on it this time around, all out.