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Losses...Lose to Gain Pt. 1

Tuesday, July 24, 2012
Losses 

I remember a while back, when I felt like a failure, when shit came tumbling down on me, I came across a quote that said something like "you gotta lose to gain". I used to never understand stuff like that; It took me a while to understand that sort of mindset. Then I thought about the word sacrifice. You hear all the time from successful rappers, athletes, and I guess businessmen too. "You gotta sacrifice, I made it because I sacrificed." Blah, blah, blah, sacrifice. I always asked myself, what the fuck is a sacrifice; what the hell do I have to sacrifice?Come to find out: friends, my own money, dignity, I sacrificed all of that.

Recently, my beloved girlfriend lost her dog. Put to sleep. It was weird though. Since losing my dad back in '99, I remember my mom and sister always, I mean always saying these exact words "good things come in threes". What they didn't tell me, was that bad things came in threes as well. It was like, in my life, I always experienced things in three's. Good and bad. For my girl, she had three GREAT things goin' for her this year, immaculate credit, that SHE built on her own, new car, a sick new phone. But I guess one thing didn't fit in those three blessings, her dog.

Losing that dog, I don't know, made me change. I think I was already changing,but I think losing the dog, was the last straw. It was like, losing that dog, symbolized everything that I fucking lost. It reminded me of how the world doesn't give a shit what was lost, the world only cared about what I can give it. It made me, sad, angry, but most of all, it made me hardened. It was like, I lost a person I knew and loved and it made me want to just say, fuck it, it's time to stop fuckin' around. I'm changed now. I think it's a good change, but I know it's dangerous at the same time.

I realized, life is short. And after seeing that dog gone, I realized it's too short to just wither away, wishing and hoping. I'm ready to grab my balls and get back in the game and make this fuckin' money. I'm an entrepreneur dammit, and I'm a designer too.


Lose to Gain

After losing all of that steam last year, I realized this: After that heavy loss last year, it's time to gain. After seeing what I could do last year, I know I could do it better this year, build this shit even bigger, but all because of me. I know that I have to change, and I did change. I'm out for blood now. I'm out to build an empire while destroying another, because those fuckers destroyed me before. Not this time. I'm ready.

I lost but now I'm ready to gain.
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Working Part Time + Changes

Wednesday, July 11, 2012
Working Part Time; Stranded in Retail...For Now

So, I haven't been updating this blog like I should have been. I have been working. Shit's crazy. Doing this part time for this major electronics retailer, I'd rather not say the name, due to that putting my employment at risk.

I've been there for a little over a few months, and while I enjoy it, it's been working the hell out of me, leaving me too exhausted to work on my business. So my business, or better yet my Start up has been suffering like crazy. Since I'm back in retail, it reminded at how stupid people can act, when they know they can get away with it. It makes me really want to get the business up and running just so I can be a dick and not worry about losing my job. But I digress.

So I've been working this part time gig, doing full time hours unfortunately, and it's been working my nerves. I love selling and it's fun, but I hate how it's assumed that I am at the mercy of others. I am not, and I think I should act like I have nothing to lose, it may make the day go by even faster.


Changes. 

Since, I have launched my brand, about 2 years ago now, it has been crazy and bumpy road. No one said it was going to be easy, so I didn't expect it to be, but damn, has it been kicking my ass, and I keep coming back for more...

When I first started this company, I attempted to use social networking, namely Facebook to gain sales and to get a following. Massive fail. For one, selling to friends is stupid and counterproductive. Also, when only friends can see your product, it just turns into a circle jerk. So today, I said fuck Facebook, closed my profile/account on there and stayed put on Instagram. Why? I think Instagram is the best social marketing too to date. It's amazing. You can post a visual, post a description and keep it short and sweet, hash tag the hell out of it, and boom, it's instantly accessible to the world. Same with Twitter, but I think Instagram is even better. Since Instagram is used ONLY on mobile devices, it's literally doing work for me for 24 hours a day.

I'm scrapping the idea of a full functioning website. I'm only going to go the way of a website that looks and feels like a blog. No webstore, for now. If a customer wants to order, they go straight to my paypal. It makes it more exclusive. I'm going the "backdoor" route. If you want something, don't shop through the store, go to the backdoor and ask for what you want. Simple as that.

It's a weird change, but I think it's the first step to "automate" my brand while I figure out another business I want to pursue. I think with my brand taking this unusual route, it's going to cause a reaction like none other. And I want this reaction to make me money, and it will.
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