I never want to hear the word "Hard" again.

-The Most Annoying Sound In The Word- 


Often times, during my researching, I will come across different social platforms, including but not limited to message boards. There's usually a good amount of knowledge on message boards, IF you can distinguish the good posts from all of the garbage posts. Many times I'll see someone post a question about starting in the clothing business and asking for advice. 


Usually, before someone gives advice, it almost always starts with "clothing is one of the hardest businesses to break in". And every time I see that, my anger just hits the roof. It's annoying as hell. I mean, this happens at different websites, I know it can't be one person, that'd take a lot of effort for just one individual.

It annoys me because, it almost sounds as if they're saying that business in general is easy. IT'S FUCKING NOT. So why do they always start with "it's one of the hardest to break in". Give me a break. I believe it's hard for those who don't do their due diligence. Sure, it takes some clever marketing. Yeah, you may have to "know" somebody, but they're not all required to accumulate customers.

In business, the main key is this: get a customer. That's it. It's that basic. Of course there are factors for things just as scaling, accounts payable, taxes etc. But they're factors, just small bits and pieces to make a big picture. But the key to succeed is: Have Customers. I think people look at clothing like they look at Hollywood. In Hollywood, you usually have to know someone or suck a considerable amount of dick to be able to get casted in high-ticket projects. But business, is different. Because we own our businesses. We don't need directors, there are no agents. All we need is to create a good product and create some sort of demand or need. That is all.

I'm sick and tired of hearing this "it's the hardest biz to make it in" and other nonsense. No business is easy. If it were, everyone in my neighborhood would be driving in Ferrari's, Lamborghini's, and Bugatti's (oh my). It's tough, it's a challenge, and it doesn't happen overnight. But, it's not as hard as some make it. Maybe I'm just so motivated every day that I don't see it, maybe I've been through the hardest part already, I don't know, but I DO know that, clothing especially isn't as hard as they say. Many fail because they gave up, they stopped on their own. Many just didn't have the patience. BUT, a lot of people don't have a Fastlane mindest when it comes to business. Many just believe "if you build it, they will come", when really it's like "build it, scale it, push it aggressively on the market and they will come and stay for a while".

My mindset is this, it can't be hard when your goal is to make as much money as fast as you can. Be aggressive with it and always change product. It's all perception. When the market sees your company changing with the seasons, whether the previous products sold or not, it gives them the perception that, your company is doing good because it always has something new. On top of that, with my fastlane mentality, my method of business will make me richer quicker, thus giving me the ability to be able to scale as much as possible as quick as possible. Like a general mobilizing his soldiers even before the big conflict happens.

I don't know, that's just how I feel. I know that business isn't easy, but life ain't easier neither, and I'm still here. I'm still alive. So I know that business can't be too bad. If I'm wrong, hell, at least I tried and learned an expensive lesson.